Kidneys Quest Foundation, is an outreach organization dedicated to helping families and individuals with kidney disorders and those in need of kidney transplants. The foundation is designed to help people focus and build inner strength needed to face their medical conditions; to learn how they can take action in managing their condition, treatments - to lead productive lives and even find employment while undergoing treatment.

For over 16 years, Kidneys Quest Foundation have been supporting kidney patients and families in Los Angeles County including Antelope Valley, Lancaster and Palmdale; Orange County, Ventura County, Kern County, Santa Barbara, San Diego County and surrounding areas of Southern California.

Their mission is to educate and provide people with knowledge about choices that are available, as well as options and alternatives for treatment and resources they might utilize.

The goal for this website is to support and direct kidney patients when they feel they don’t know how to get to that next step. Which includes resources to reference when lack of information is needed, alleviate some of the fears and stress of living with a kidney disease. Also, helping patients navigate the healthcare, medical and social service systems throughout their journey - showing them "we're in this together".

Results & Outcomes

- A fully design website;

- Able to retain current users, which resulted in an increase of the marketing budget to assist new patients and confidently scale;

- A developed brand asthetic;

- Clear content to ensure the highest care for all kidney patients and family;

- Ability to develop visual identity for marketing methods and techniques.

UX Design Process

1. Ananalyzing Initial Client Input

In order to get me up to speed, the Kidneys Quest Foundation team sent me a deck with their vision and strategy. The deck included information on:

Personas;

User research findings;

Vision and strategy;

Rough user flows (see below).

2. Gathering Requirements

We conducted stakeholder interviews to understand the business needs and high-level goals to develop a ux strategy. Some of the techniques we considered for getting the most before designing: • Set goals, post extraction of information, to know business and expectations.

• Bring in stakeholders to understand their role and what they want to achieve.

• Document the interview notes and video/audio recordings (with permission).

Conduct daily design sessions to gather feedback.

3. Wireframes

Based on the requirements and the initial input, we started working on visualizing a rough websote structure, i.e. wireframes and user flows. We then iteratively moved from rough sketches to high-fidelity wireframes, thereby aligning our design vision among the key stakeholders.

4.Prototyping and Usability Testing

In order to validate some of the assumptions we had on the contents of the key pages, we've conducted a series of user interviews. Which allowed us to gain a deep understanding of alot of users core pain points to alleviate their issues with the current state of technology usage.

5.Component Library

Kidneys Quest Foundation did not have an existing component library so we had to establish one. Throughout the process we created custom components to ensure a consistent and quality experience. Once the components were created we put them in a library to be reusable when needed. It also allowed the Kidneys Quest Foundation to utilize them for marketing materials.

5. High Fidelity

After going through our ux process, we produced well-defined high-delity designs. The goal for the high fidelity designs even after a step of user research via design session is to allow us to create a prototype version to test, gather feedback and implement feedback post release then iterate. Until the design reflected users needs and met the stakeholders vision, then proceeded to refine and polish the designs until their completion.